SBE 430 Week 8 Final Exam

1. Question : (TCO 1) Which is the greatest value of global e-commerce transactions?

Business-to-business Business-to-consumer Consumer-to-business Consumer-to-consumer None of the above

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2. Question : (TCO 1) Which of these is mainly associated with buy-side e-commerce?

E-CRM E-procurement E-recruitment E-service All of the above

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3. Question : (TCO 1) A fulfillment risk of E-business is:

e-mail enquiries from the website don't reach the right person and are ignored. goods ordered online go missing or are delayed and the customer never returns. hackers penetrating a system and steal credit card details. a company e-mails customers without receiving their permission, so annoying customers.

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4. Question : (TCO 1) An affiliate can best judge their site effectiveness through__________.

Earnings Per Click (EPC) Pay Per Click (PPC) Cost per Thousand (CPM) Cost Per Acquisition (CPA)

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5. Question : (TCO 1) An intermediary site which is a gateway to a range of services and information on other sites is__________.

Evaluator Portal Financial Virtual community

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6. Question : (TCO 1) A revenue model is typically:

one element of a business model. the main component of a business model. A and B None of the above

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7. Question : (TCO 2) A company ________ can be used to provide shared content for staff only.

Internet Intranet Extranet Opranet None of the above

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8. Question : (TCO 2) EDI is__________.

achieved through value added networks only the exchange of documents in standardized electronic form achieved across the Internet only implemented using XML only None of the above

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9. Question : (TCO 2) A company ________ site can be used to provide access to all interested users.

Internet Intranet Extranet Opranet None of the above

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10. Question : (TCO 3) A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.

Reactivation Up-sell Cross-sell Referral

1. Question : (TCO 2) An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.

perceptions and technologies that govern security entry cost and cost of broadband benefits of the Internet compared to other channels different technology platforms available for using the web

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2. Question : (TCO 2) Which of these factors is most relevant to assessing offline purchases resulting from online use?

Proportion of customers with access to Internet Proportion of customers influenced by Internet Proportion of customers purchasing by Internet Proportion of customers using e-mail None of the above

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3. Question : (TCO 2) WAP stands for__________.

Wireless Access Protocol Wireless Application Protocol Wireless Authentication Protocol Wireless Admission Protocol None of the above

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4. Question : (TCO 3) Why is it often necessary to revisit previous stages in the systems development life cycle?

Change in system requirements Requirements have been ill-defined Design oversights or errors System errors discovered All of the above

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5. Question : (TCO 4) Strategic option selection forms part of:

Strategic analysis. Strategic objectives. Strategic definition. Strategic implementation. None of the above

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6. Question : (TCO 4) An example of a metric from the customer component of the balanced scorecard:

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7. Question : (TCO 4) An example of the improved bargaining power of suppliers online.

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8. Question : (TCO 5) What is the focus of marketing orientation?

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9. Question : (TCO 5) Internet contribution is a good indicator of_________.

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10. Question : (TCO 5) The direct online contribution effectiveness refers to__________.

1. Question : (TCO 6) Which of the following describes flow process charts?

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2. Question : (TCO 7) Tacit knowledge is__________.

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3. Question : (TCO 8) One user viewing one page of a website is__________.

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4. Question : (TCO 1 and 2) Explain Tim Berners-Lee’s contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.

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5. Question : (TCO 4) Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.

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6. Question : (TCO 5) What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.

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7. Question : (TCO 6 and 8) When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).

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8. Question : (TCOs 1,3,4,5) Compare and contrast the traditional business model with the e-commerce model.